Women's Basketball teams up with 'Love Your Melon' helping kids fight cancer

Women's basketball posing after finishing 12 blankets for the Love Your Melon foundation and its fight against cancer.
Women's basketball posing after finishing 12 blankets for the Love Your Melon foundation and its fight against cancer.

COUNCIL BLUFFS, IA - On Sunday, the women's basketball team donated their time to Love Your Melon (LYM) by making blankets to distribute to local hospitals in the Omaha metro area. Team members were able to assemble 12 blankets in the fight for cancer in just a few short hours. Below is an excerpt on LYM and its midwest origins from Yahoo Finance.

In 2012, while they were students at the University of St. Thomas in Minnesota, Zach Quinn and Brian Keller developed the idea for Love Your Melon (LYM). It happened during an entrepreneurship class, where Quinn said they "broke all of the rules" and ran with the idea.

At first, the idea was to put a hat on the head of every child in America suffering from cancer. They followed the Toms Shoes model of buy one, give one. But four years after its creation, LYM has expanded into a full apparel and accessories line selling shirts, koozies and scarves.

"So when we'd sell out of hats people would still want to support us in other ways. And so we started expanding the line so we could have more quantity of products available" says Quinn, a co-founder of LYM.

Now LYM has blossomed from a start-up to a powerful force in fighting cancer. The non-profit has donated $500,000 to cancer research to date and has seen 600% growth year over year. They've even built up a tremendous celebrity following with celebs like Jessica Simpson, Ashton Kutcher and Mila Kunis wearing their hats. 

"We're trying to present this opportunity to other college students that I believe can be inspired to do great things as well. Whether it's be a part of Love Your Melon or start their own thing, these possibilities are out there as long as you give it a shot and try it" says Quinn.

For more information on Iowa Western Women's Basketball, like the team on Facebook or follow @ReiverWBB on Twitter.